Search Engine Marketing
Why One Or Two Keyword SEO Is A Recipe For Disaster
Posted by Andy Williamson on June 04, 2007
Filed Under Search Engine Marketing
Often when I’m skulking around SEO forums for any interesting search engine gossip or the latest Google algorithmic theories and hunches I come across one particular very dangerous breed of webmaster who seems to be determined to build an on-line business on a foundation of pure high speed quicksand, they treat their business like the ultimate extreme sport, knowing at any moment the whole lot could come tumbling down round their ears.
Who are these dangerous and most extreme of online entrepreneurs? Well they’re very easy to spot on the forums - they say things like. “I only need these 2 keywords at the top of Google and I’ll be laughing”, or “just 8 more places up and I’ll be there, my dreams fulfilled”. Have you ever found yourself thinking along the lines of ‘I just need a few more places in Google?’ You’re pretty sure all will be rosy if you can just bag the #1 slot? Don’t go there before you’ve discovered why being a keyword top 10 junkie could well be the perfect recipe for business and financial meltdown.
At this point in the article I need to pause as I have a hard and unpleasant confession that needs to be made. I’m a reformed keyword junkie, yes you heard it - I used to be addicted to ranking! And just like the chemical type junkies I lived my life for my daily fix of top 5 slots in Google, I used to spend hours every week monitoring my top 5 positions like a half crazed stock broker at the pinnacle of an economic bubble, buy Enron, sell Enron, buy Enron, deep down I knew it could burst at any second but I just couldn’t help myself. Then one day with a small rather diminutive pop that didn’t even reach the small entries of my local evening news, Google updated the algorithm and I was to be seen no more, I spent the next week frantically scanning forums, news and seo websites for any clues as to why Google had dropped me, they hadn’t so much fired me as just demoted me a few levels to the mid 20s, no big deal really apart from one tiny little fact…
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