Expression Engine CMS
Why Expression Engine CMS Is Our Publishing Best Friend
Posted by Andy Williamson on June 08, 2007
Filed Under Expression Engine CMS
Have you noticed how professionals in many fields always have certain essential tools or must-have equipment that they consider to be so vital to their business that they believe it would not function as well without it, or at the very least it would mean a whole lot more work for less profit? For anyone moving into on-line publishing that single must-have tool is your CMS or Content Management System. If you’re serious about starting your own on-line publication and you just said “What’s a CMS?” or maybe “I know a little but I never thought it was so crucial,” then you need to read on to discover your new best friend.
This article isn’t about the technical specification of a CMS - after all you don’t need to know too much about how your washing machine works in order to appreciate the benefit of clean clothes do you? And the level of knowledge you need to appreciate a CMS is much the same, plus if you do want to get down deep with your CMS there’s a heap of sites and forums just for you which will do a far better job than I ever could.
As a web based publisher you only really need to know enough to achieve your primary publishing goal, getting a great publication on-line in a manner that it can grow, evolve and always be positioned to take full advantage of future technological developments. A good CMS does all of the above and leaves you free to focus on making your publishing business profitable and successful. Over time it will save you money, time and frustration and what’s more, if someone steps in with that amazing $20 million buy-in offer, you’ll know that you’re all ready and primed to go big time.
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