Tools and Software
Should You Use the Pay Per Post Concept for Site Promotion?
Posted by Rhiannon Louise on June 18, 2007
Filed Under Tools and Software
The concept of pay-per-post is simple – as the owner of a website, blog or online resource you put out a bid that invites professional bloggers to create a review, a buzz or a promotional piece about your particular website or service.
Bloggers that pick up your invitation and qualify to write for you based on criteria that you set - such as minimum page rank for example - then get paid by you to write about your site and they post their work on their website.
As a result of the written promotion you may stand to get anything and everything from word-of-mouth personal referral marketing to traffic for example – or from back links to potential page rank improvement maybe?
So should you use the pay per post concept for site promotion?
Well, not only is general online opinion on this point actually heavily divided, I would be so bold as to say it’s a concept that works exceptionally well for some people and not at all for others!
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